About Us

It’s 6:47am on a Saturday. Fabian is loading the van. Jordan is making sandwiches that may or may not get eaten. Somewhere in the house, four kids are looking for shin guards, cleats, and a water bottle that was “right here yesterday.” This is not a bad morning. This is just our morning.

We’re Fabian and Jordan Cotten. And Yes, We’re Lowkey Tired. We’re the parents, partners, and the proud, exhausted crew behind FoxeD.

Between the two of us, we are managing four kids who collectively play volleyball, basketball, and soccer, and march in the school band. Our family calendar looks less like a schedule and more like an air traffic control system.

Sloane has a tournament. We’re there.
Practice runs late. We wait. The band takes the field at halftime. We sprint from the soccer sideline to make it. We have eaten fast food in parking lots more times than we can count. We have driven in the rain, in the dark, in the “are we really doing this again” exhaustion of a Tuesday night. We have cheered ourselves hoarse and driven home in silence because everyone, including us, had nothing left.

And then we did it all again on Wednesday.
That’s not a complaint. That is the most beautiful, chaotic, love-soaked life we could have ever asked for. But we were lowkey tired. And nobody was talking about it.

FoxeD was born somewhere between a Tuesday practice and a Saturday tournament. In the van…probably at a red light.
We looked around and realized there were thousands of parents just like us — living this exact life, loving every hard minute of it, and wearing it invisibly. No one was making something for them. Something that said: I see you. I know what this costs. And I think you’re incredible. 

So we made it ourselves.

FoxeD is our love letter to the sports parent. To the ones who set five alarms and still run late. To the ones who know every coach’s name, every game day schedule, and exactly how long it takes to get from the gymnasium to the soccer field on a Saturday morning.

To the ones who are driven by sacrifice and fueled by love, even when the coffee runs out.
If you’ve ever missed a meal to make a game, rearranged your entire week for a tournament, or cried a little in the parking lot because your kid just scored their first goal — this brand is yours.

Welcome to the pack!

Fabian & Jordan Cotten
Founders, FoxeD